Brands typically come to s360 when their ambition isn't being matched by their current agency. We have a team of 300+ s360ers working across Europe, armed with a marketing model honed over 20 years of growing international retailers. Changing agencies is never a fun process but whether your turnover ranges from £10m to £500m, your brand and budgets are in safe hands.

We don't do 'set and forget'. Instead we hire smart and driven people have an insatiable attitude to improve. As the architects of Ecom Leaders, a community of marketers, our conversations with you will be fuelled with industry trends and market insights. Expect s360ers to use these to proactively evolve your strategy; suggesting new consumer segments, a creative refresh, adding a new channel or launching into an emerging region. This has helped keep our average client growth rate at +18% for the last 3 years.

We aim to be a true extension of your team. An average s360 career lasts 5.5 years, meaning our clients avoid your the standard agency team churn. From day one we kick off with 'brand immersion' to understand how you tick, replaced by regular hotdesking and collaborative planning sessions to keep our partnership strong year-after-year. This might explain why we have client relationships stretching back to 2014.

Every agency has access to tools, platforms and methodologies. Where our s360 IP is different is how its born out of 20 years of only partnering with international consumer brands. We use s360 Measure's benchmarking data to understand where your brand is underperforming versus category demand. We carry out FY budgeting using s360 Growth with Media-Mix-Modelling tailored to an omnichannel buying journey. We evolve our own channel optimisations over time by plugging in AI, machine learning and other tactics that are proven to work across similar brands to you.

Yes. Shopify is more aligned with modern day SEO than any other eCommerce platform on the market currently. While it does have its limitations (particularly around customisation), it leads the way in terms of speed and uptime, mobile responsiveness, security, templates that promote good shopper experiences and other things that Google look for. That said, its 'friendliness' does mean certain things like URL optimisation, crawler optimisation (and for the time being) best practice internationalisation optimisations are out of the question. However, these limitations can be bypassed with headless website approach.

There is no one app that'll guarantee SEO success (despite what they'll tell you) but we like SEO Manager as it's pretty extensive and will help you tick off the basics. If you have an image-heavy site (like a fashion brand) you might also consider TinyIMG and if your site is content-heavy (lots of blogs/news articles) you'd benefit from AMP.

Your developer or marketing specialist should be able to recommend others based on your site/industry - but remember not to overload your site with too many as the added 'weight' of each will make your site sluggish which hinders SEO!

In competitive markets however, no app will give you the edge you need. You need a specialist that can put together and execute a SEO strategy that involves optimising the technical elements of a site, harness your assets for links and exposure, develop content that draws in your target customers and positions your brand as an entity within your market - all the while helping you refine the site for best-in-class shopper experience. These are the things Google looks for when ranking sites and no app can handle this.

Ensuring your new store is properly indexable is the first step - this means getting the basics right (why not speak to us about auditing your Shopify store?). From here it is all about leveraging Google's organic, paid and shopping listings to attract the right kind of traffic to your store. A multichannel approach allows you to cost-effectively bring customers to your site by strategically using the right channel for a given keyword.

By setting up and configuring Google Analytics and Google Search Console you'll be able to get a good grasp of your rising site visibility over time and better understand what is contributing to that growth. If data scares you, we run 'Introduction to Analytics' sessions and break down the data into actionable insights for all our clients.

Jeff Bezos (CEO of Amazon) once said "Advertising is the price you pay for having an unremarkable product or service", so you need to get that right first. From there you need to go to where your target customers are. This might be Google (in which case you need to think about SEO & PPC), it might be Pinterest or YouTube or Instagram or online fashion blogs or innumerable other sites and platforms - many of which have sponsored or content contribution opportunities. A digital strategist or consultant (like s360) will be able to advise on the right marketing mix & tailor a strategy for your brand so you don't waste time and effort on less impactful tactics. Any specialist help should be able to execute on the right blend of tactics that not only bring in traffic - but the right customers that are ready to buy from you. They'll also guide you on ways you can help yourself and co-ordinate your in-house team to amplify the marketing.