eCommerce SEO Agency
Partner with eCommerce SEO experts to drive your visibility, conversion rates and revenue. From intelligent keyword targeting to increase product visibility, to enhancing user experiences, technical consulting and launching new international markets — our eCommerce SEO consultants have the expertise to achieve your business goals.
In the era of generative search and AI, partner with a growth-minded agency who untangle the complexity. Access a team of specialised SEO experts across technical SEO, content, website experience and CRO as well as a team of Market and Industry Experts, so you can plug a specialist into your team to help grow a new region, or add an expert who truly understands the nuances of your industry.
Every SEO strategy is underpinned by a foundation of advanced competitor, market and industry research as well as our s360-owned integrated search approach to drive the best return from search as a whole. If it works for global retailers such as New Era, Lee and Victoria Beckham, could it work for you?
Tech-enabled eCommerce SEO Consulting
Our SEO Specialists drive more organic revenue through strong expertise across Shopify Plus, BigCommerce, Magento and all major eCommerce platforms. Whether that's scaling Emma Bridgewater's unbranded search coverage year after year or creating multi-market strategies to increase New Era's presence in growth territories, we look at which products, collections and customer segments are most profitable, and ensure our SEO is performed through an eCommerce and retail lens to grow revenue and profit, as well as traffic.
The SEO agency for international brands
SEO is undergoing a transformative evolution. Our SEO approach has adapted to embrace this. For brands seeking organic growth, partnering with a specialised eCommerce SEO agency will allow you to leverage the new generation of search to foster brand visibility, drive traffic and deliver website experiences that convert.
Not every brand is the same, and s360 crafts SEO strategies with your goals at the forefront. Our approach begins with competitor, market, and industry research, this data-driven foundation enables us to develop tailored strategies that align with your unique objectives, ensuring your success in the digital landscape.
We take an intelligent approach to keyword targeting, striving for visibility on proven, qualified queries that are backed up by advanced keyword forecasting to show where the revenue opportunity lies. As an omnichannel agency, we understand how to flex keyword coverage across organic and paid search to give you profitable visibility and drive the best return from search as a whole.
We never recommend content for content’s sake. Our experts deliver content with clear KPIs - whether that is to increase visibility, drive traffic or support conversions. Our on-page SEO goes beyond keywords, focusing on semantically rich, contextually relevant content that caters to conversational queries to future-proof your brand’s visibility in a changing search landscape.
In this new era of search, user experience is paramount. Search success demands faster page loading times and mobile-friendliness. Structured data and schema markup become essential to provide search engines with precise information. We don’t just deliver technical audits. We provide a cost-benefit analysis alongside implementation consulting, so our recommendations won’t just sit on a shelf.
We put the focus on long-term market competitiveness, using contemporary authority building tactics over outdated link building SEO strategies. We understand that strong website and brand authority is key for building trust with users and search engines. Our future-proofed approach to building website authority uses Digital PR tactics to grow your online brand presence and send trust signals to search engines.
By strategically optimising your online store for global audiences, we support brands to tap into new markets and revenue opportunities. Our international SEO experts understand how to build a robust technical set-up for international markets and can support not just with content translation, but by leveraging Market Experts who understand local search trends, cultural nuances, and user behaviour.
Growing organic visibility & revenue internationally
Growth
Measure
Innovate
Specialists in SEO for global brands
At s360 we partner with the best around by sitting at the heart of the eCommerce, digital marketing and media landscape. What that means for you is your SEO Specialists are part of the top 1% of Google Premier, Meta & Shopify Plus partners, along with a stack of other performance marketing platforms.
We know though that being SEO specialists isn't enough. Growing an international, omnichannel consumer brand is complex and requires different types of expertise. You'll be able to combine channel experts with market and category experts too. This means plugging a North America or APAC specialist into your team to help grow market share in a new region or adding a beauty, fashion or premium expert who knows what it takes to make your brand a category leader.
Frequently asked questions about partnering with s360
Why do brands choose s360?
Brands typically come to s360 when their ambition isn't being matched by their current agency. We have an agile team of 30 based in London with 300 specialists in the rest of the group. Changing agencies is never a fun process but whether your turnover ranges from £10m to £500m, your brand and budgets are in safe hands.
How proactive will my team be?
We don't do 'set and forget'. Instead we hire smart and driven people have an insatiable attitude to improve. As the architects of Ecom Leaders, a community of marketers, our conversations with you will be fuelled with industry trends and market insights. Expect pur team to use these to proactively evolve your strategy; suggesting new consumer segments, a creative refresh, adding a new channel or launching into an emerging region. This has helped keep our average client growth rate at +18% for the last 3 years.
Will I see a "new face" every fortnight?
We aim to be a true extension of your team. An average s360 career lasts 5.5 years, meaning our clients avoid your the standard agency team churn. From day one we kick off with 'brand immersion' to understand how you tick, replaced by regular hotdesking and collaborative planning sessions to keep our partnership strong year-after-year. This might explain why we have client relationships stretching back to 2014.
Any other perks of partnering with s360?
Every agency has access to tools, platforms and methodologies. Where our s360 innovative solutions are different is how its born out of 20 years of only partnering with international consumer brands. We use s360's group benchmarking data to understand where your brand is underperforming versus category demand. We carry out FY budgeting using Media-Mix-Modelling tailored to an omnichannel buying journey. We evolve our own channel optimisations over time by plugging in AI, machine learning and other tactics that are proven to work across similar brands to you.
What's the benefit of SEO now Google prioritises ad space?
We can't deny that the SEO game has changed, with SERP real estate harder to cut through. But this doesn't mean that the game is over. Nowadays, the benefit of SEO centres more around Integrated Search potential, boosting multi-channel website engagement and finding the most lucrative niches to target.
How quickly will I see results from SEO?
While Organic rankings are notoriously 'slow' to settle following SEO work (typically taking 2-3 months), there are actually instantaneous benefits to SEO. UX improvements, the addition of compelling copy and the elimination of technical issues can all yield impact as soon as they are implemented.
How is eCommerce SEO different from web SEO?
Where web SEO is about ranking website pages for page 1 of Google, ecommerce SEO is all about ensuring your product pages appear. Its common that product pages will hold duplicate information and so ecommerce SEO is about telling Google which products it should show for which search terms and making sure each product is optimised for those keywords.
SEO trends & insights from our global team
