eCom & Retail insights

Trends and learnings from the eCommerce & retail space with contributions from Ecom Leaders at Wrangler and Philip Kingsley.

As we push into Q4 most businesses are looking forward to the new calendar year by defining their marketing goals, strategies and budgets, hungry to deliver results that are an improvement on the year just gone. Depending on what stage you are in your career, creating marketing plans will either be an exciting new challenge or feel more like an albatross around your neck. Whether this is your first or fifteenth attempt, here we’ll introduce an effective framework to ensure your next annual plans have a solid structure that impresses your bosses and gives you the best chance of success. 

Growth is everyone’s favourite buzzword, but often we jump straight to New Customer Acquisition in a bid to improve revenue year on year. Whilst NCA is a great way to get that quick revenue boost, this can often be at the detriment of efficiencies as acquisition costs are constantly on the rise. Long term success comes from balancing acquisition efforts with loyalty & retention, to ensure those high acquisition costs go far and translate into loyal, repeat customers.

November and December are undoubtedly the biggest trading months of the year and with each year getting bigger & more competitive, it's becoming harder to keep driving growth. We asked our Head of Client Delivery & Planning, Christy Galloway, to share her strategic approach to peak season that has helped a number of our clients maximise their performance.

Trends and learnings from the eCommerce & retail space with contributions from Ecom Leaders at Wrangler and NUXE.

Google Performance Max has certainly proven it's here to stay, but when it comes to optimising PMax campaigns there’s still a lot we don’t have control over. We asked our Head of Paid Advertising, Nicki Eggie, to share her top three tips for successful Performance Max campaigns, as tested on our clients.

With experience of in-house affiliate programme management at brands including French Connection and Charlotte Tilbury, our Affiliates Manager is exploring how eCommerce and retail brands can optimise their affiliate marketing strategy to overcome spend inefficiencies.

Trends and learnings from the eCommerce & retail space with contributions from Ecom Leaders at Olivia von Halle, Bluebella and Philip Kingsley.

Insights from retailers ranging from The INKEY List to Self-portrait, Lulu Guinness to Hair by Sam McKnight, giving you inspiration for your DTC strategy for the year ahead.

Senior Content Manager and leader of our s360 UK Creative division, Laura Barr, recently attended Tellycast’s Digital Content Forum. Here's a summary of Laura’s key takeaways from the day and how a better understanding of community-led content should be at the forefront of eCommerce brands’ 2023 strategy.

Following the events of the past couple of years, it's fair to say that eCommerce performance is unpredictable, making it near impossible to know what to expect as we head into 2023. We're looking at where eCommerce & Retail brands should be investing their budgets based on the insights do have access to.

With a large amount of uncertainty surrounding the economy, many brands and retailers are preparing to, if not already having to, make difficult decisions regarding team sizes and the scope of their external marketing spend. So how do you restructure an already stretched in-house team?

Our Marketing Manager, Michelle, is cutting through the noise and sharing the opportunities that have arisen out of the ongoing economic uncertainty, and how brands can build these into their digital marketing strategies in Q4 and beyond.

It's been another eventful year for eCommerce, but what's the outlook as we head into the three biggest months in the retail calendar? We're sharing our predictions for the busy period and advice on where brands should be focussing their efforts to come out on top.

The dreaded R-word is on the tip of everyone's tongues, but unlike 2020, brands have time to prepare. To help brands get started Craig Somerville, Managing Director of The Reload Group, is sharing his top five steps digital marketers can action based on the learnings from past recessions.

"Why is our Facebook ROAS down YoY?" is the question on most digital marketers' lips right now. Our General Manager, Adam, explores why ROAS isn't right for every brand and how transitioning to MER can help scale marketing spend.

Our Marketing Manager, Michelle, is sharing insights on what the current economic crisis means for eCommerce and how brands can develop strong digital marketing strategies to continue to grow in the second half of 2022.

Our Paid Ads Specialist, Emily, looks the common pitfalls of social media marketing and shares her advice on where brands should be focusing their attention to align their strategy with their business goals and customer intentions.

Our Paid Ads Specialist, Bryony, explores what Google's migration to Performance Max means for eCommerce brands, as well as sharing some early insights to inform brands' strategies for creating high performing ads.

We're looking at how brands can hone in on the right focuses for organic search channels, to create an approach that is suitable for 2022 and beyond.

We explore both Brand and Performance Marketing strategies and establish exactly where you should be spending your budget.

We explore why eCom brands should consider Affiliate Marketing as a crucial part of their channel mix and how to maximise results based on goals and industry.

Our eCommerce specialists uncover 3 key trends dominating BFCM 2021, and the key tactics your brand should be implementing to build a winning strategy.

Our Content Manager, Laura, explores how to ensure your landing pages are impactful and conversion-ready for the Black Friday period.

Our Paid Specialist, Sophie, explores how to maximise your Black Friday Facebook strategy for 2021 and how to make your campaigns work harder and smarter.

Our Paid Specialist, Sophie, explores why advertising costs are increasing across Facebook & Google, what it means for advertisers, and how to remain competitive in a saturated online marketplace.

We explore what the Apple iOS15 update means for email marketing, how to mitigate the impact & why we should embrace this as an opportunity for real customer engagement.

Our Head of Growth, Katy, joined forces with our industry partners to nominate 5 of the best newly launched Shopify stores and explore why they're killing it right now.

Our Digital Account Manager brings attention to 4 key reasons why your eCommerce brand needs PR to maximise growth and protect your most important asset - brand reputation.

Our Global Head of SEO summarises what we know so far about Google Core Web Vitals and how you can prepare to minimise the impact on your organic Google rankings.

We decode the pros and cons of selling on Amazon in 2021, and why your brand should be considering Amazon as an extension of your sales strategy in 2021.

We outline 5 reasons why your brand would benefit from a new eCommerce content strategy and which approach works best depending on your goals.

What we know so far on how iOS 14 will affect Facebook ads, what these changes mean and how to mitigate the impact

5 tips to prepare your shopping campaigns for a show-stopping eCom sales period.

How we can help you optimise your Google Shopping & Facebook Catalogue Ads to get the most out of your paid advertising.

Top 5 tips to drive repeat sales post-Black Friday in 2021.

Acquisition tips from Astrid & Miyu for Black Friday in 2020.

Digital Marketing tips on how to build brand awareness for Black Friday in 2020 post COVID-19.

The latest update for your Google Shopping campaigns and tips to help you maximise performance.

Digital Marketing tips on how to prepare for Black Friday and Cyber Monday in 2020 post COVID-19.

Key trends faced by 24 global Reload clients during COVID-19 and tips for how you can engage and nurture new customers to that second, third & fourth purchase.

The last few months have been a huge learning curve for the eCommerce industry, we’ve pivoted our offerings, supported our communities, run out of stock, dealt with supply chain issues, content has become king, we’ve gone live, but the next big question on everyone’s lips is what happens next?

5 key findings Dotdigital uncovered as part of their 'Hitting the Mark' event in London, 2020. Where could you improve across email, UX & omnichannel marketing?

As Shopify Partners, Reload Digital were invited to Shopify Pursuit 2020. Read our Shopify conference key takeaways and learn about our Shopify expertise.

It’s five times more expensive to acquire a new online customer as to retain an existing one and we know that customers who join a loyalty program are 47% more likely to purchase a second time. So! we’ve teamed up with LoyaltyLion to bring you 4 strategic tips to add to your email marketing plans for 2020 to increase customer loyalty and bring back repeat customers!