Brands typically come to s360 when their ambition isn't being matched by their current agency. We have a team of 300+ s360ers working across Europe, armed with a marketing model honed over 20 years of growing international retailers. Changing agencies is never a fun process but whether your turnover ranges from £10m to £500m, your brand and budgets are in safe hands.

We don't do 'set and forget'. Instead we hire smart and driven people have an insatiable attitude to improve. As the architects of Ecom Leaders, a community of marketers, our conversations with you will be fuelled with industry trends and market insights. Expect s360ers to use these to proactively evolve your strategy; suggesting new consumer segments, a creative refresh, adding a new channel or launching into an emerging region. This has helped keep our average client growth rate at +18% for the last 3 years.

We aim to be a true extension of your team. An average s360 career lasts 5.5 years, meaning our clients avoid your the standard agency team churn. From day one we kick off with 'brand immersion' to understand how you tick, replaced by regular hotdesking and collaborative planning sessions to keep our partnership strong year-after-year. This might explain why we have client relationships stretching back to 2014.

Every agency has access to tools, platforms and methodologies. Where our s360 IP is different is how its born out of 20 years of only partnering with international consumer brands. We use s360 Measure's benchmarking data to understand where your brand is underperforming versus category demand. We carry out FY budgeting using s360 Growth with Media-Mix-Modelling tailored to an omnichannel buying journey. We evolve our own channel optimisations over time by plugging in AI, machine learning and other tactics that are proven to work across similar brands to you.

There are a number of ways an integrating SEO and PPC can be beneficial. Here are just a few of them:

• Cost savings though paid channels by optimising for Quality Scores
• No double-ups on keyword and competitor research
• Single “source of truth” Dynamic keyword Tracker sheets show cross-channel visibility of a client at any given moment
• Only bid on branded terms chased by competitors and let organic handle the rest to save budget
• Owning both organic and paid placements increases brand confidence resulting in 1+1=3 effect - ideal for keywords where share of voice is currently low

Whilst there is no 'one-size fits all' for SEO & PPC integration, there are four areas which form the foundations to maximise a brand's potential.

• One central keyword list informs SEO & PPC teams (no doubling up on keyword research). Regularly updated with organic rankings, click costs, and newly discovered keywords, we use this proprietary report to pinpoint the next big optimisation opportunities for each channel.
• Great for sites with lots of products or content, an integrated approach means meta data, website copy and ad copy is a shared responsibility so that all specialists are working towards a unified goal of optimising as much of the site in as little time as possible meaning less set up time, more optimising (and quicker results).
• Underperforming areas are addressed with the right channel(s). An increased focus with SEO on expensive and costly keywords, an increased focus with PPC on competitive, unranking keywords are just the start.
• Growing out & testing keywords with PPC test campaigns, improving quality scores with SEO and pruning back ROI-draining keywords are all part of the Integrated Search approach to enhance each individual search channel.