Trend Report: Winning the golden quarter
Whilst there continues to be nervousness around the economic outlook and the impacts it will have on eCommerce and retail, there's one thing we can all be sure of... Brands need to work harder to find those golden opportunities for growth and revenue. And whilst it may seem like an impossible task, we can assure you it most certainly isn't.
Brands need to be speaking to consumers 'where they're at'. We're talking maintaining marketing activity, building an Affiliates strategy and rethinking our relationships with marketplaces... And we're only just scratching the surface.
Oh and of course, we couldn't just breeze past one of the boldest decisions the industry has seen to date (you know the one we're talking about).
So, with that in mind, let’s take a look at what else you can expect to find in our latest Trend Report…
1. The key challenges eCommerce brands are facing as a result of the devaluing of the GBP
Whilst it certainly isn’t going to be plain sailing with the knock-on effect of poor exchange rates, especially for those across fashion and homeware, this paired with the proposed VAT cut for international tourists could see a rise in overseas retail tourism. In fact, one country in particular has already seen a 20% uplift in bookings to the UK in the past week (take a guess, go on).
2. Opportunities brands can jump on to propel their growth in Q4 and beyond
You might remember our recent article around the recession... Well, we’ve even more updates on the tactics brands can harness to ensure continue to stand out from their competitors in difficult times - from stock considerations to Affiliate Marketing strategies.
Not forgetting the newfound allegiance between brands & marketplaces, focussing on how big names (such as Puma) are using these as a means to tap into new audiences and streamline their digital marketing strategies.
3. The latest trends and innovations across, fashion, luxury, beauty, and lifestyle
This quarter we’re shining the spotlight on the luxury market and why, with Gen Z set to make up 20% of luxe purchases by 2025, there needs to be a plan B when it comes to maintaining this particular audience's loyalty during the cost-of-living crisis.
Not only that, but we’ll also look at how brands Superga and Kappa came back from the brink, why smaller fashion houses are seeing opportunities in beauty and some long-awaited positive news around the supply chain crisis.
If you want to speak to a Reloader about any of the strategies we've discussed, or want advice on how to pivot your brand's digital marketing strategy, get in touch.
