“Going into Black Friday this year, we we’re expecting it to be a tough one with how competitive the market got both before and during peak week. We had a plan to utilise our existing landing page for each phase of our approach. Working with Reload, we optimised the landing page with key messaging to match the customers intention at that time. The results speak for themselves in terms of how successful it was both from a landing page perspective but also adapting our PLP information for Black Friday week. Needless to say we we’re extremely happy with our performance across period where many others struggled to match and outperform last years numbers”