Marrying offline & online
No different to other heritage businesses, Philip Kingsley became an established brand in the 100 years before the internet existed. But by 2014, a more omni-channel approach was needed as customers were increasingly using the website to book clinic appointments online as well as researching for hair advice weeks before actually speaking to a trained consultant. There was a BIG opportunity to transform the Philip Kingsley business, but how to do it?
Marrying offline & online
No different to other heritage businesses, Philip Kingsley became an established brand in the 100 years before the internet existed. But by 2014, a more omni-channel approach was needed as customers were increasingly using the website to book clinic appointments online as well as researching for hair advice weeks before actually speaking to a trained consultant. There was a BIG opportunity to transform the Philip Kingsley business, but how to do it?
Client Journey
A fluid approach to SEO & Paid Search where specialists work side-by-side
This joined up approach allowed Philip Kingsley to engage customers long before they were ready to enquire. SEO activity allowed Philip Kingsley to prime customers who were researching the clinic, while Paid Search Advertising only spent budget on 'enquiry-ready' searches, or where organic rankings were below Google page 1.
Results
Nothing ground-breaking, just joined-up thinking
0
%
Organic Search Uplift In Clicks
0
%
Increase In Online Clinic Enquiries
0
%
Increase In Conversion Rates
Tactics
How we achieved these results
Our Expertise
The Team
An extension of the Philip Kingsley marketing team
Award Winning
London Prolific Awards
The Prolific London Awards celebrates excellence and rewards outstanding campaigns and exceptional talent in the digital, marketing and tech industries across London and the South.
Search Agency Of The Year
Won
Search Campaign Of The Year
Finalist
"We've worked closely with s360 UK across several projects, covering PPC, SEO, paid social and display. In addition, they have helped us during the launch of our new website, providing on-site recommendations to increase conversion. The team are extremely approachable, and nothing is too much to ask!"
Safia Shorey, Digital Marketing Executive, Philip Kingsley
Mitigating Risk with a careful SEO Migration
