Google Ads, Google Shopping, Bing Ads
Client Journey
Client Journey
Amazon bidding on brand terms. Sound familiar?
Owning the search space internationally
Reinventing modern perfumery as science + art, Escentric Molecules' unique product range introduced the man made aroma-molecule 'Iso E Super' into the perfume industry, After success in securing stockists in stores such as Amazon Escentric Molecules were soon facing search competition for their branded terms on Google. With a goal to drive direct sales and own their branded terms, Escentric Molecules were in need of a paid search strategy that gave them increased visibility, but with a strong return.
Google Ads, Google Shopping, Bing Ads
Client Journey
Client Journey
Amazon bidding on brand terms. Sound familiar?
Owning the search space internationally
Reinventing modern perfumery as science + art, Escentric Molecules' unique product range introduced the man made aroma-molecule 'Iso E Super' into the perfume industry, After success in securing stockists in stores such as Amazon Escentric Molecules were soon facing search competition for their branded terms on Google. With a goal to drive direct sales and own their branded terms, Escentric Molecules were in need of a paid search strategy that gave them increased visibility, but with a strong return.
Solution
Losing out on direct sales can have a huge impact on revenue due to the loss of margin.
This is where s360 UK came in. With a full restructure, launching Google Shopping and continual optimisation, campaign performance began to soar. We continually combed through keywords, removing the terms which weren't commercially viable and testing different bidding strategies to ensure ROAS was always maintained. It wasn't just the PPC campaign we overhauled. At s360 UK, we're always thinking 'beyond the click', providing landing page UX recommendations and aligning our ad copy with website copy.
Results
Gain back the valuable search real-estate
0
%
Increase in ROAS
0
%
Increase in revenue
0
%
Increase in E-commerce Conversion Rate
Tactics
How we achieved these results
Our Expertise
The Team
An extension of the Escentric Molecules marketing team
Award Winning
London Prolific Awards
The Prolific London Awards celebrates excellence and rewards outstanding campaigns and exceptional talent in the digital, marketing and tech industries across London and the South.
Search Agency Of The Year
Won
Search Campaign Of The Year
Finalist
"s360 UK have been instrumental in developing our PPC management strategy. The team is great to work with and incredibly helpful."
Nik Sitlani - Head of Ecommerce & Commercial Management, Escentric Molecules
Breaking benchmarks with a global fashion brand
